The 5:30 Alarm. The Full Inbox. The Run That Keeps You Sane.
You haven't slept properly in a week. Your times have stopped moving. The plan you're following doesn't know what this week was actually like. You're starting to wonder if it's age, or work, or something else.
I spent 17 years selling across finance, professional services and digital, and I know that feeling.
Currently accepting 4 new clients
Apply// Why I Built This
I Built the System Because I Needed It First.
I walked into Credit Suisse at 18 and spent 17 years selling across finance, professional services and digital. Different industries. Same culture, same pace. The whole time, I was trying to figure out how to stay healthy in a world that didn't care if I did. The alarm at 5:30. The diary already full. The Wednesday beer that becomes a lost weekend. The training plan that survives until Tuesday and then quietly dies.
I watched my career climb while my fitness slid. Then I tried to fix it the way most people in those rooms try to fix everything: more discipline, more structure, harder plans. None of it worked. The plans broke because the plans didn't know about the rest of my week.
Then I burnt out. The question of how to train when life is genuinely hard stopped being theoretical. It became survival. Ten years of coaching in that space is where the methodology came from. Not a textbook. Not someone else's system. Just the work of solving this problem for myself, then refining it for hundreds of people in exactly the same position.
That methodology is Running Performance OS. The entry point is a Diagnostic.
// The Work Behind the System
This Works Because of the Rooms It Was Built In.
Featured on BBC One's Mind Over Marathon alongside Prince William. Former ASICS Global Ambassador. Consulted with DeepMind, Deloitte, BNP Paribas, and Spotify on stress capacity and physical readiness. 10,000+ hours of 1:1 coaching with people whose jobs don't allow them to be wrong. The system is what came out of that.
10,000+
Hours of 1:1 coaching
10+
Years coaching experience
8
Max full-time client spots
// How I Think About This
"I Think in Olympic Cycles, Not Marathon Cycles."
The system is built for long-term capacity, not short-term performance. That means making decisions now that your body will thank you for in four years, not just four weeks. It means treating running as something you do for decades, not just the season ahead.
A plan assumes stable conditions. Stable conditions do not exist for anyone running 50-hour weeks in financial services. Running Performance OS treats occupational stress as a primary training variable. Four states. One system. Training that adapts to life load instead of pretending it does not exist.
See how the system works →// How to Work With Me
The Diagnostic Is the Starting Point.
Whatever you eventually want to do with me, it starts with a Diagnostic. Two hours, in person. £195. You leave knowing which state you're in and what to change. The £195 comes off your first 12-Week Performance Block invoice if you continue.
Two hours, in person
Full performance assessment. Entry point for everything. Application-gated. The £195 comes off your first 12-Week Performance Block invoice.
90 min, 1:1, in-person
Solve one specific problem in 90 minutes. Eight topics. Includes 30-day action plan and 30 days WhatsApp access.
8 sessions over 8-12 weeks
Structured race prep for a date on the calendar. Adapts when work gets in the way.
Three tiers, 12 weeks each
The core coaching product. Foundation (£2,100), Accelerator (£2,850, recommended), Performance (£3,900). All include physio screen in week 3, nutrition consultation in week 6, and the ASSESS → BUILD → PROVE arc. Most clients start here after their Diagnostic.
The right product gets recommended during your Diagnostic, based on where you are.
30 Days. Full Refund. Even the Sessions You've Used.
If within 30 days of your first paid session you decide coaching isn't for you, I'll refund every penny. Including the sessions you've already had. No forms, no friction, no exit conversation.
I can offer this because the system works. And because I'd rather give you your money back than have you in a coaching relationship that isn't right for you.
// Common Questions
Frequently Asked Questions
// Apply
The First Step Is a Conversation.
Two hours, in person. £195. You leave with a clear picture of where your running is, which state you're in, and what to do about it. The £195 comes off your first 12-Week Performance Block invoice if you continue.
1. Fill in a short application form.
2. I review it personally and email you back within 1-2 working days.
3. We book a discovery call to talk it through.
All coaching relationships are confidential. Client names and workplaces are never shared without explicit permission.