Chevy Rough

Running coaching in central London Most Training Plans Assume Your Life Is Stable. Yours Isn't.

RPOS is a coaching system that treats your work, stress, and recovery as training variables, not background noise. Built for runners in central London whose careers compete with their training.

Currently accepting 4 new clients

Chevy Rough with a client at the Tokyo Marathon

// The Problem

You Train. You're Consistent. Nothing's Moving.

You train consistently. You put the hours in. But your race times don't reflect your effort. Your body doesn't recover the way it used to. Weeks of consistency get wiped out by one bad stretch at work.

The problem is not effort. The problem is that your training is ignoring the single biggest variable affecting your performance: the rest of your life.

Most running plans are built for stable conditions. Stable conditions do not exist for anyone running 50-hour weeks in financial services, law, or tech. The plan breaks. You think you failed. You didn't. The plan was never designed for what your week actually looks like.

Recognise yourself? Apply for a Diagnostic and find out which state you're in.

Apply

// The System

The Running Performance Operating System.

RPOS is a coaching framework I've built over 10+ years of coaching runners and high-output professionals. It treats occupational stress, sleep disruption, and cognitive load as primary training variables, not afterthoughts.

The system operates across four states that reflect where a professional actually is, not where they wish they were.

// The Four States

Four States. One System.

STATE 01

Capacity Depletion

High work stress, poor sleep, inconsistent training. The priority is not performance. It is restoring a baseline you can build from.

You know the feeling: the alarm goes off and you already know you're not running today. Not because you don't want to. Because there's nothing left.

STATE 02

Structural Fragility

Ambition is high but the body is not ready. Tendons, connective tissue, and movement quality need to catch up before volume increases.

You keep getting injured and you keep saying 'I just got unlucky.' It's not luck. The structure can't handle what you're asking it to do.

STATE 03

Performance Drift

You are consistent and capable, but stuck. Training has become comfortable. The structure is missing, not the effort.

You can build your own training plan. You should be able to hold yourself accountable. But seemingly, you're not always.

STATE 04

Event Preparation

A race date is fixed. The deadline changes how you make decisions. RPOS manages that pressure so it does not compromise your long-term capacity.

You trained on flat surfaces in London. The race is in Athens, uphill, in heat. You've prepared for a different event than the one you're running.

Every client enters at a state. Every programme adapts to where you actually are that week. The state is assessed, the load is calibrated, and the programme responds accordingly.

// Clients, Mapped to States

Two Clients. Two States. One System.

Christy

Christy

Capacity Depletion

"I came to Chevy burnt out after going from the occasional 5k to 5 marathons in under two years. Training apps and generic plans were leaving me exhausted and I was seeing a total plateau. In an industry full of big egos, Chevy is a rare find. Coaching feels like a collaboration where my individual needs are met with curiosity, not dismissal. He's helped me train smarter, not just constantly harder. My plan is tweaked and updated every week relative to where I actually am."

Ongoing coaching client

Eugene

Eugene

Performance Drift

"I've been running for over 20 years but I'd hit a plateau with pace and endurance. Chevy analysed my technique and breathing patterns and gave me clear, practical changes. A few days later I applied them and the results were genuinely impressive. Long-distance running became more enjoyable than ever. If running is a true passion and an important part of your life, he's the person to see."

20+ year runner

// One Principle

One Principle. Applied Every Week.

The system is built on a simple principle: the body does not distinguish between exercise stress and life stress. Both draw from the same reserve.

In practice, that means your programme is adjusted weekly based on your total picture: work load, sleep quality, energy, niggles, and training adherence. Not just what the spreadsheet says you should do.

Run programming, strength training, mobility, and recovery are all calibrated against total life load. When work spikes, training adapts. When conditions stabilise, load progresses. Nothing is wasted because nothing is forced.

// Who This Is For

Who This Is For.

RPOS was designed for professionals in central London whose training keeps breaking under the weight of everything else. Sessions are held in person at UNTIL across four locations: Canary Wharf, the City, Soho, and Marylebone. Runners who have tried more structure, more volume, a new plan, and found that the plan was never the problem.

If your week regularly includes 50+ hours of demanding work, broken sleep, and training that feels like one more thing to manage, this system was built for how you actually live.

Who This Isn't For.

This isn't a training plan you download and follow on your own. It's not an app. It's not generic running advice. This is 1:1 coaching for professionals who value running as the thing that makes everything else work and want to keep doing it for decades, not just the next race. If you're looking for a self-serve plan or motivational content, this won't be for you. If you want a system that adapts to your actual life and a coach who knows your week, keep reading.

// How We Work Together

The Diagnostic Is the Starting Point.

Start with the Diagnostic. Two hours, in person. You leave knowing what's limiting your running and what to do first. The £195 fee comes off your first coaching invoice.

The Diagnostic

£195

Two hours, in person. The starting point for everything below.

A full performance assessment: what's limiting your running, where the gaps are, which of the four states you're in, and what to do about them. You leave with a clear picture and a roadmap. The £195 comes off your first coaching invoice if you continue.

12-Week Performance Blocks

Not a subscription. A programme with a finish line. One price, one outcome, 12 weeks.

Foundation

£2,100

4/month · 12 sessions · £175/session

✓All coaching sessions for the 12 weeks
✓Individualised programming
✓Sports physio screen (week 3)
✓WhatsApp access between sessions
✓Weekly progress updates
✓End-of-block performance review
Apply
Best Value

Accelerator

£2,850

6/month · 18 sessions · £158/session

✓All coaching sessions for the 12 weeks
✓Individualised programming
✓Sports physio screen (week 3)
✓Nutrition consultation (week 6)
✓WhatsApp access between sessions
✓Weekly progress updates
✓End-of-block performance review
Apply

Performance

£3,900

8/month · 24 sessions · £163/session

✓All coaching sessions for the 12 weeks
✓Individualised programming
✓Sports physio screen (week 3)
✓Nutrition consultation (week 6)
✓WhatsApp access between sessions
✓Weekly progress updates
✓End-of-block performance review
Apply

Right tier confirmed during your Diagnostic. The £195 comes off your first invoice.

Other Programmes

Masterclass

£175

90 minutes, 1:1, in-person

Solve one specific problem in 90 minutes. Eight topics available: breathing, hybrid athlete (Hyrox & CrossFit), Zone 2, technique, marathon training, S&C, getting faster safely, race day strategy. Includes 30-day action plan and 30 days WhatsApp access.

See all 8 topics →

Recommended during your Diagnostic based on your goals.

// The 90-Day Arc

Three Phases. One Clear Outcome.

Every block follows the same structure. Mapped to how training adaptation actually works: 6–8 weeks for neuromuscular change, 8–12 for aerobic base shifts.

Assess

Weeks 1–4
→Diagnostic session and baseline testing
→Four Category State diagnosis
→Training history and load audit
→Movement screening
→Sports physio screen (week 3)
→Physio feedback integrated by week 4

Build

Weeks 5–8
→Progressive load programming
→Technique refinement
→Nutrition consultation (week 6)
→Fuelling aligned to training load
→Mid-block review and adjustment

Prove

Weeks 9–12
→Intensity testing and confidence building
→Simulated race effort or time trial
→Performance retest vs. week 1 baseline
→End-of-block performance report
→Block 2 roadmap (week 10, before drift)

Wk 1

Assess

Baseline

Wk 2

Assess

Wk 3

Assess

Physio

Wk 4

Assess

Wk 5

Build

Wk 6

Build

Nutrition

Wk 7

Build

Wk 8

Build

Wk 9

Prove

Intensity

Wk 10

Prove

Recommit

Wk 11

Prove

Wk 12

Prove

Report

// The Team

Not Just Coaching. A Team Behind You.

Every 12-week block includes a sports physio screen and a nutrition consultation as standard. Not optional extras. Not separate line items. Baked in.

Sports Physio Screen

Standard — week 3

Catches structural issues before they become injuries. Physio notes are integrated into your programming by week 4. You don't brief them. I do.

Nutrition Consultation

Standard — week 6

Fuelling aligned to your training load and your actual schedule. Not a generic diet plan. A nutritionist who knows what phase of the block you're in.

Direct Access

WhatsApp, between sessions

One number. One point of contact. I coordinate the physio and nutritionist. You just show up.

"I coordinate your physio and nutritionist. You just show up."

The fee covers everything. One point of contact. A coordinated team behind the scenes.

30 Days. Full Refund. Even the Sessions You've Used.

If within 30 days of your first paid session you decide coaching isn't for you, I'll refund every penny. Including the sessions you've already had. No forms, no friction, no exit conversation.

I can offer this because the system works. And because I'd rather give you your money back than have you in a coaching relationship that isn't right for you.

// Your Coach

I Built This System Because I Lived the Problem First.

I walked through the door of Credit Suisse at 18 and spent 17 years selling across finance, professional services and digital. Different industries, same pace. The whole time, I was trying to figure out how to stay healthy in a world that didn't care if I did. I know what it feels like to watch your fitness slide while your career climbs. Everything I coach comes from solving this problem for myself first, then spending over a decade refining it for people in exactly the same position. Along the way I coached on BBC One's Mind Over Marathon; my ASICS designation was Former ASICS Global Ambassador. I've consulted with DeepMind, Deloitte, BNP Paribas, and Spotify on building stress capacity and physical readiness for high-performing teams.

10,000+

Hours of 1:1 coaching

10+

Years coaching experience

8

Max full-time client spots

// Common Questions

Frequently Asked Questions

// Book Your Diagnostic

Find Out Which State You're In.

Two hours, in person. You leave with a clear picture of where your running is, which state you're in, and what to do about it. The £195 comes off your first coaching invoice if you continue.

1. Fill in a short application form.
2. I review it personally and email you back within 1-2 working days.
3. We book a discovery call to talk it through.

All coaching relationships are confidential. Client names and workplaces are never shared without explicit permission.

Chevy Rough | Running Performance OS

Central London

Running Performance OS (RPOS) is a coaching framework created by Chevy Rough, a running performance coach in central London. RPOS treats total life stress as training load and operates across four states: Capacity Depletion, Structural Fragility, Performance Drift, and Event Preparation. The entry point is a two-hour Diagnostic at £195. Coaching products include Masterclass (£175), Race Block (£1,200), 12-Week Performance Blocks (Foundation £2,100, Accelerator £2,850, Performance £3,900), and Online Coaching (£450/month).