Chevy Rough

// Running Coach // Soho

Running Coach in Soho. Built Around Your Week, Not Despite It.

1:1 running coaching at UNTIL Soho for professionals and founders whose careers compete with their training. The system accounts for your work, your stress, and your sleep.

Apply

Two hours, in person at UNTIL Soho. The £195 comes off your first 12-Week Performance Block invoice if you continue.

Head Coach on BBC One's Mind Over Marathon →

Currently accepting 4 new clients

UNTIL Soho gym space -- Chevy Rough running coach training venue

// The Problem

Soho Doesn't Run on a Clock.

You're juggling pitch nights, edit deadlines, late-running shoots, awards seasons, and clients who want changes by Monday. The work is creative; the load isn't. Your training was meant to slot in somewhere. It rarely does.

This isn't a discipline problem. Generic training plans assume your week is your own. Creative-industry weeks aren't. You don't need more willpower. You need a system that treats your work cycle as a real, load-bearing input.

// The System

Running Performance OS.

A coaching framework for runners whose training is broken by their job, not by lack of discipline. RPOS treats your workload, sleep debt, and occupational stress as training variables, not background noise. It uses a unified stress budget to balance running load against life load.

Read the full system →

// Your Venue

UNTIL Soho.

Sessions at UNTIL, 111 Charing Cross Road, on the southern edge of Soho. Walking distance from Wardour Street, Berwick Street, Old Compton Street, and the major advertising agencies, production companies, post-production houses, music labels, and tech firms across Soho and the West End.

UNTIL is a premium fitness brand. The space is built for high-performance work, not casual training. The system is built for high-output professionals, not casual runners. They fit.

UNTIL Soho

111 Charing Cross Road

London WC2H 0DT

Sessions also available at:

UNTIL Soho gym space -- Chevy Rough running coach training venueUNTIL Soho coaching space -- Chevy Rough running coach consultation room

// Getting Here

How to Reach UNTIL Soho.

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Leicester Square (Northern, Piccadilly)

3 minutes' walk

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Tottenham Court Road (Central, Northern, Elizabeth Line)

5 minutes' walk

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Covent Garden (Piccadilly)

6 minutes' walk

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Piccadilly Circus (Bakerloo, Piccadilly)

8 minutes' walk

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Cycle

Cycle hire stations across Soho

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Drive

Not recommended; West End traffic and limited parking

// Fit

This Works if Your Job Is in Soho and the Week Is the Problem.

This works for:

  • ✓Professionals at advertising agencies, production companies, post-production houses, and creative firms in Soho
  • ✓Tech, music, and media operators across the West End
  • ✓Founders running creative businesses
  • ✓Anyone with creative-industry hours and a serious commitment to running
  • ✓Runners returning from injury who can't keep cycling through push and pull
  • ✓Runners with a race on the calendar and no realistic plan to get there alongside the job

This doesn't work for:

  • ✗Elite athletes -- you need a specialist, not me
  • ✗People wanting fully online or remote coaching
  • ✗Generic training plan downloads

// How It Works

The Diagnostic Is the Starting Point.

You don't book coaching directly. You apply first. The Diagnostic is two hours, in person at UNTIL Soho, £195. It's the only way to know which RPOS state you're in and which 12-Week Performance Block tier fits.

Apply

What happens next:

1

Fill in a short application form.

2

I review it personally and email you back within 1-2 working days.

3

We book a discovery call to talk it through.

If after the Diagnostic you decide a Performance Block isn't for you, you still walk away with a complete assessment of where your running stands and what to work on next. The £195 comes off your first invoice only if you continue.

// Client Work

A Soho Client.

Liz

Liz

Race Block

"My first marathon at the age of 53 and I did it. I always said I didn't actually want to run a marathon as I thought it would be too much of a commitment and I would fail. Don't get me wrong, adopting the Race Block wasn't a breeze -- any marathon training involves hard work and consistency -- but this plan made it easier than I'd anticipated in terms of its adaptability to fit it around all my other life stuff."

First marathon at 53

// Questions

Common Questions.

// Book a Diagnostic

Start With a Diagnostic.

Apply

Currently accepting 4 new clients